Ah the wonders of the interwebs…
Two days ago I chatted for almost three hours (!!) with my new Twitter friend and future musical muskateer @HelenKim. (We have some very exciting plans in store for our readers over the coming months…) Being a former whizz with a cello, Helen and I have a lot in common – and one thing we share is a passion for bringing the music we love to the people who just don’t know they love it yet. (Watch this TED talk by Benjamin Zander to see how an audience can be transformed into lovers of classical music in barely 15 minutes…)
And today Helen “twintroduced” me to Greg Sandow (@gsandow), a music critic, educator and writer whose blog I have been digging into this morning.
This particular passage struck me as being worthy of sharing;
Ecosystem. The classical music world, I think, sometimes forgets that it needs one. Instead, we substitute a kind of entitlement. “This is our art. It has to exist.” When funding is plentiful, it might be safe to think that way. But today?
Added later: What I’m saying here isn’t simply about funding, management, or the cultural position of classical music in our wider world. It’s a human thing. If you’ve written a modernist piece — or any piece; or if you run an orchestra — don’t you want to look out at your audience and see people you care about, people whose thoughts and feelings and needs and loves and hates are a central part of everything you do?
And if not, why do you want to work — and, maybe, live — in such cold artistic isolation?
Isn’t this just a lesson in basic marketing? If you want to create a product, you can do one of two things – continue reading…
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