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hype

Chris Brogan posted the fifth video in his Overnight Success series yesterday, and it really got me thinking about the idea of belief systems and how people get sucked in to the story of their own hyped-up greatness.

You see, coming from the opera biz, I know a lot of people who appear to be huge believers in their own awesome press.

(I remember hosting a dinner party where one up-and-coming baritone spent the entire evening flicking through all my opera mags and reading aloud all the great reviews of his performances . The rest of us just rolled our eyes and kept drinking.)

And of course, opera has this great stereotype of the “prima donna” who symbolises this very idea – strutting and pouting her way across the stage demanding the world love her the way she deserves to be loved, and having a catty tantrum when the world fails to deliver the adoration she expects.

But there is something I have always noticed about people who feel the need to loudly broadcast their apparent greatness to the world. It’s not that they believe the hype…it’s that they don’t believe the hype. continue reading…

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